What they say about me

On this page I've collected all the links to online articles published by the journalists who've interviewed me.

Each article evokes a part of me that has been interpreted and expressed in words.

One of the most difficult things for a private label manufacturer like me, an entrepreneur making private label handbags, is talking to people who aren't part of this world.

The word of leather goods is often a closed one that creates enormous barriers against those who don't have the right contacts or don't know much about what exists outside their factory.

For years I've been fighting my little battles on social networks and through the media.

If you're going to create a handbag collection, you know how much the media plays a role in telling people what they wouldn't otherwise know.

If you landed on this page, it's nice to meet you! and if you want to learn more about my background, please click here: ABOUT ME.

But you can also read some or – why not – all of the articles below.

See you soon.

Ornella

L’innovazione tecnologica è la chiave per resistere!

Daniela Iavolato

Ornella è figlia d’arte, produce borse per conto di griffe di alta moda, nel rispetto dell’eccellenza e della più antica tradizione manifatturiera made in Italy. L’azienda della sua famiglia appartiene alla storia della pelletteria napoletana.

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Ornella Auzino: ho vinto due crisi e combattuto il “sistema”

Oggi Quotidiano

L’azienda della sua famiglia appartiene alla storia della pelletteria napoletana. Nel 2000, in piena crisi di mercato, suo padre – maestro artigiano -, ha un incidente e la fabbrica viene investita da un violento e imprevisto tsunami che porta via committenti, dipendenti e sogni.

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Napoli, Auzino: «Vorrei che la città ridiventasse patria della manifattura»

stampaitaliana.online

L'imprenditrice racconta le difficoltà affrontate quando ha scelto di restare a lavorare al sud e di come, anche grazie all'online, ha rilanciato la sua azienda. Inoltre, spiega i danni che il Covid e ancor prima problemi come la contraffazione hanno creato al settore della pelletteria e racconta i suoi sogni per Napoli e il sud Italia

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Covid19 is a danger also for the italian leather goods

Laconceria.it

A thriving sector damaged by the health emergency. The plans for 2020 must be reviewed. 

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Portraits of exceptional women: Ornella Auzino

TGcom24

Italy is full of exceptional women, beautiful, that beauty and inner strength that wins you right away, if you can grasp their essence. They are the women who, as you well know, I like to interview. This is the case of Ornella Auzino, a leatherette and Neapolitan entrepreneur for generations, who produces bags for big luxury brands

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"You need an armor, then you have to drop your taboos": Ornella Auzino, Le mie borse

laconceria.it

From Paradise to Hell and back. Ornella Auzino was born into a family of entrepreneurs in Naples, with her parents who, always at work, run an established leather shop.

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Leather & Luxury

Leatherluxury.it

Grown up among the bags in the parents’ company established in the Seventies, Ornella Auzino has been relaunching the family leather goods for 10 years. Today, besides being a successful entrepreneur, she is a well-known blogger.

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COUNTERFEITING: HISTORY, SOME SAY NO IN A BOOK-REPORT

Quotidiano Libero

Counterfeiting? Some say no, even with a book. This is the case of Ornella Auzino, leather goods manufacturer and Neapolitan entrepreneur for generations...

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Naples. Forgery and new employments

Avvenire.it

The entrepreneur Ornella Auzino aims to include at least 15 people in 2019: skilled workers, apprentices and interns. In addition, she wants to create a school of leather goods for the South.

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Ornella Auzino, when luxury triumphs over illegality

Aisopos.it

The history of Ornella Auzino is intimately linked to Naples, at the same time a controversial and prestigious city where luxury and misery coexist in a symbiotic way, protected by indefinable borders that make it unique and unrepeatable.

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LIFE, A FUNNY MYSTERY STUFFED INTO A HANDBAG

Comparisons

Neapolitan businesswoman Ornella Auzino is a flooding river, even if managing to talk with her is not easy. Her days are full of commitments. She immediately strikes you with her vivacity and great ability to explain herself with the certainty of someone with an authentic voice and an iron will. A will that let her rewrite her life, when her existence took an unexpected and painful turn...

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PRODUCTION IS INCREASING IN NAPLES, BUT THERE IS NO MANPOWER: WHY?

Vesuvio Live

Production in Naples is growing, but there is not enough manpower. It seems paradoxical for a city like ours, struck by the legendary "flight" of the most intelligent and the expatriation of many young people in search of a future. However, this is the case...

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CHINESE PRODUCTION IS ALSO MADE IN ITALY! THAT WHICH IS HIDDEN BEHIND THE LINES

Vesuvio Live

A few months ago we discussed Neapolitan leather goods, listing some luxury brands that choose to produce in Naples (Anything but knockoffs, Naples the home of Made in Italy: the great brands that produce here)...

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KNOCKOFFS SOLD FOR ORIGINALS: THREE THINGS TO LOOK AT BEFORE PURCHASING

Vesuvio Live

Christmas is approaching and, inevitably, the need to find the right gift for those we love... without excluding ourselves! Yes, because parties are often an excellent opportunity for being a bit daring, and perhaps giving yourself that bag or belt that you have admired in the window for so long that the store owner has threatened reporting you for harassment...

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ANYTHING BUT KNOCKOFFS, NAPLES THE HOME OF MADE IN ITALY: THE GREAT BRANDS THAT PRODUCE HERE

Vesuvio Live

"Made in Italy is also produced in Naples, but this is not known or is regardless not advertised. Naples is known only for the counterfeiting market, i.e. 'knockoffs'...

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ORNELLA AUZINO'S HANDBAGS, THE ENTREPRENEUR THAT CONQUERED PREJUDICE AND LIES

Napoli Today

The decision to stay in Naples to do business, despite the difficulties and the proliferation of counterfeiting, has been a winning choice. Today Ornella Auzino, excellence of Neapolitan craftsmanship, tells all in a book...

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MADE IN ITALY - DOING BUSINESS IN NAPLES, THE BET (WON) BY ORNELLA AUZINO MC

IM - Impresa Mia

There are cases, such as the one concerning the city of Naples, for which mental associations are so automatic and rooted that they infect dreams and hopes, poisoning them to the point of making them wilt. Staying and doing business, even with the heavy burden of prejudice, requires a warrior spirit - or rather a warrior - as Ornella Auzino likes to call herself...

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TOP LEATHER GOODS REVOLUTIONISE THE HANDBAG MARKET WITH ORNELLA AUZINO'S VERSATILITY

Il Denaro

Entrepreneur, consultant, strategist, manager. "But first and foremost a leather goods manufacturer". Ornella Auzino is all this together and, if you will, her versatility has allowed her to be the protagonist in a market as competitive as that of fashion accessories...

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COMPANY CONSULTANT, MANAGER, BUT ABOVE ALL LEATHER GOODS MANUFACTURER: THE HISTORY OF ORNELLA, SUCCESSFUL ENTREPRENEUR

Nei Fatti

Naples, 27 July 2018 - She was born and raised "in handbags" like Veronica, the kind labourer impersonated by the actress Rosalia Porcaro. She therefore knows the meaning of hard work and sacrifice, still carrying the smell of solvents and leather that permeated her father's factory with her...

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THE ENTREPRENEUR-BLOGGER AND COMMONPLACES: "IS NAPLES THE CAPITAL OF COUNTERFEITING? IT IS ONLY 16TH"

Il Desk

Ornella Auzino has extensive experience in the production of high-quality handbags. She explains how to distinguish an original product from a knockoff on her blog...

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Ornella Auzino and her Handbags

parlesia.it

Time passes and fashions change. This is also true in the field of marketing: what worked yesterday may not work today, so for some time I've embarked on an alternative way of studying how things work.

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Ornella Auzino, intervista all’imprenditrice napoletana

21secolo.news

Esperienza, passione e forza. La voce coraggiosa del libro '' Le mie borse'...

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Ma la Pelletteria Online vuole davvero crescere?

shopabiglia.it

Il settore della pelletteria online è un mercato molto strano: se da una parte la vendita di questo prodotto al cliente finale sia a livelli elevati come l’abbigliamento...

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